Identity Verification Transforms a Retail Mobile App

Accelerated Onboarding and Fraud Prevention Turn the Ordinary Into Extraordinary

A Victoria, Australia, convenience retailer’s innovative idea to offer a fuel app needed an identity verification solution that would mitigate fraud while maintaining a smooth customer experience. The retailer, which operates about 680 stores, serves a wide range of people and has built its business focusing on customer experience and ongoing efforts to improve business operations.

The fuel app, downloadable from the App Store and Google Play, hit both those priorities by letting customers lock in the network’s best local fuel price and then redeem at any of the retailer’s stores within the next seven days.

The app also allows customers to pay for their purchases through a digital wallet.

How the Retailer Uses Trulioo

Launching the fuel app presented hurdles. The retailer had to integrate the app with other systems — such as point-of-sale and fuel pricing — and establish digital payment checks and balances as a fundamental part of the app ecosystem.

The retailer decided to embed a Know Your Customer (KYC) process in the app as an adjunct to other more traditional card-not-present (CNP) system integrity strategies. That required a reliable, real-time KYC solution that could easily integrate into the retailer’s platform.

The retailer wanted to partner with a trusted identity verification provider with extensive experience helping businesses verify customers and mitigate risk. After careful evaluation, the retailer chose Trulioo, noting its coverage, cost, speed and adaptability.

Trulioo is listed as a provider on the Australian government’s document verification service website, and the retailer was confident Trulioo would meet its needs. Trulioo provides access to more than 450 global data sources, enabling companies to verify and onboard more than 5 billion consumers in 195 countries through a single API.

Following a smooth API integration with the Trulioo platform, the retailer was able to verify and authenticate its app user identification documents in real time.

“With Trulioo, we were able to easily integrate into its platform, enabling us to provide a frictionless mobile experience for our customers,” said the convenience retailer’s project manager. “The ability to verify users and curtail risk is an important part of our security and system integrity ecosystems.”

About the Retailer

This major Australian convenience retailer has been listed as Australia’s third-largest private company. It opened its first store in 1977.